“At the end of the day...” it is so aptly said: We know how to act economically, having steered companies ourselves for years as managing directors and founders. As always, it is important to recognize the potential and to quickly tackle what is feasible.

"Effectuation" is what we call the art of pragmatically focusing on what has the most impact, i.e. brings sales and returns. Use the dialogue with us to get to the heart of what is important and urgent and to derive the right measures from it.