AI poses the question anew as to what exactly "the human in the loop" is supposed to be. What should and do we want to stand for?

Acting responsibly begins with taking responsibility for yourself. And it always revolves around the question of what else you can be responsible for: colleagues, the company, the environment? With each additional step, the question becomes more complex.

Running a company also means being a role model and wanting to look at yourself in the mirror at the end of the day. Because it is not easy to combine the necessary and the good. And then there are all the questions about AI and media, privacy and copyright protection, sustainability and ethical behavior.

We offer orientation and reflect with you in dialogue. Media ethics is not only close to our hearts in our teaching at the university.